New CEO at BNP Paribas Cardif in the Nordics

December 5, 2022

Åsa Blessner joins BNP Paribas as CEO for the group’s insurance company, BNP Paribas Cardif, in the Nordic region. “Proud to have Åsa on board to develop our offering in the Nordic region further, says  Eirik Winter, CEO of BNP Paribas Group Nordic region. “In addition, her extensive background will make her a valued member for the overall franchise in the Nordics. Responsible insurance is an essential part for our customers to meet the future with confidence and move forward with their plans.”

Åsa Blessner comments –

“Today’s challenging economic environment has increased the need for greater protection. The cost of living is higher, and concerns around potential loss of income has increased. Cardif’s focus on making insurance more accessible is key for clients today. The way that we are living our lives (and consuming) is evolving. New needs for insurance coverage is emerging, and policies need to be easy to understand and provide great customer value. Insurance is moving towards being increasingly integrated into our customers’ purchase journeys, and subscriptions need to be quick and simple. We will strive to master the customer experience.

Cardif’s global network and expertise in distribution, leveraging our 500+ partnerships across industries and continents, and expertise in actuarial science and analytics is an amazing resource to stay on top of trends and identify opportunities. I look forward to getting to know our team and develop the insurance offering of the future together with our partners.”

“I would also like to take the opportunity to thank Jacques Faveyrol for building up the footprint of BNP Paribas Cardif in the Nordic region and wish him the best of luck on his future endeavours”, says Eirik Winter.

Åsa joins BNP Paribas Cardif on the 5th December.